Eisai Co., Ltd. | about Eisai

Eisai Co., Ltd. (Headquarters: Tokyo, President: Haruo Naito) announced the March 3rd launch of CHOCOLAFE CARE drink, a quasi drug, containing iron and extract of medicinal herbs.

CHOCOLAFE CARE is a drink containing iron which is often deficient in women and the extract of two medicinal herbs (Toki and Shakuyaku) with a Japanese plum flavoring. CHOCOLAFE CARE is a nutritional supplement and beneficial in times of physical fatigue, malnutrition and for persons of frail constitution. Vitamin B2 is essential for creating energy by promoting fat metabolism, and 15 mg of vitamin B2, which is the maximum quantity for quasi-drugs, is included in CHOCOLAFE CARE as well as other products in the current CHOCOLA drink family. Each bottle contains only 13.2 calories.

With respect to the CHOCOLA drink product family, Eisai Co., Ltd. launched CHOCOLABB FRESH in April of 2000, CHOCOLABB LIGHT in July of 2001, and CHOCOLABB ROYAL in November of 2001. CHOCOLAFE CARE will satisfy individual needs of consumers suffering from physical fatigue.

< Iron >: Iron is one of the components contained in hemoglobin of the red blood cell, which is in the form of heme iron, and circulates in the entire body and carries oxygen. Symptoms associated with iron deficiency include getting tired easily or a dull feeling of the body. Women in particular often lack iron in their blood, and a survey reported that young women in their 20's ~ 30's were about 40 percent deficient in iron. (The data from National Nutrition Survey in Japan conducted in 2001)
< Toki, Shakuyaku >: Toki and Shakuyaku are medicinal herbs which are recognized to have an effect to improve blood circulation and are often utilized to energize people with general physical fatigue.

CHOCOLAFE CARE, A 50ml Bottle Iron and Medicinal Herb Extract Drink